Energy. Pure Energy. This is the only word that best describes the aura of the Wells Fargo Center, in the city of Brotherly Love, on November 2, 2011. Although just a few minutes late, the noisy and impatient crowd of mixed-race and age turned into squealing fanatics pouncing out of their seats when the arena went black and two squares, set at opposite sides, lit up. Mr. Z seized stage left (depending on where you were seated in the u-shape room) and Mr. West controlled stage right.

Kendrick Lamar is my drug, my addiction and obsession for the moment. My thoughts and feelings are dominated by his music and what it stands for.

There is a revolution brewing and if Generation Y-ers are the soldiers, Kendrick Lamar is one of our leaders. Hailing from Compton, California, he was recently rumored to sign to Dr. Dre’s Aftermath record label, after releasing three extraordinary EPs. Now understand that I listen to a song/album for how it moves me sonically and after about 100 plays (if it even gets to that) then I delve into the lyrics and the aura of it. When one of my music idols, Pharrell Williams, co-signed on Kendrick’s talent I thought ‘maybe I should check this guy out’. I found a long catalogue on YouTube and on an audible level, found it interesting. When one of my entrepreneur idols, Vashtie Kola, directed a video from his third EP, titled Section.80, I immediately bought it on the backbone that two of the people I admire had now given him the thumbs up.